La Media Docena
Identity and ephemera for TV Show
La Media Docena (Half a Dozen) is a costarrican comedy TV Show that started in 2006. They are one of the best rated comedy programs in the country. The identity began as a branding project for the whole company, but eventualy it was separated from the theatrical visual identity that they had since 1997. The obvious connotation of the project was the association with eggs, because they sell in packs of 6. The story of why they are 4 members and named "half a dozen" is a little bit complicated, but it's present in their website and in one of the materials.